To Boost Innovation, Reboot Your Conversations Your staffers have great ideas to improve your company that they aren't sharing with you. Tweak how you communicate to ensure the trust and collaboration needed for innovation.

By Judith E. Glaser

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

You might not realize it, but a simple question such as, "How could you say that?" or "What were you thinking?" can stop creativity in its tracks. Such phrases activate people's fear networks. Blood rushes to their primitive brain, designed for protection, and cortisol (a fear hormone) spreads, activating their ability to protect themselves from harm. Suddenly, and without realizing it, colleagues switch their innovation lights to "off."

Thanks to advances in neuroscience and fMRI technology, we know that every conversation has a physiological impact. As we converse, neurochemicals are released in our brains almost instantly making us feel either good or bad. Feel-good conversations keep the blood flowing, the energy pumping, and light up our ability to see the world in new ways.

As the New Year approaches, you'll want to ensure that your team is has the flexibility to gain access to new patterns of thinking. To grow and develop, you'll require a culture of trust and positivity. To get you there, we've outlined three of the main ingredients you'll need to create quality conversations in any environment.

Step 1: Encourage candor and trust.
Why it's important: When we enable straight talk, candor and open conversations (without repercussions and fear of punishment), these norms create a mind shift that activates the mental fireworks for innovation. Employees need to trust that their ideas will be heard—and that they will get support, attention and proper vetting once the ideas are put on the table.
Your action plan: Find ways for staffers to talk more and with more people. Maybe it's a regular lunch or a multi-purpose space where staffers can get coffee or meet. Bumping into one another to chat can help build engagement and understanding that underpins efficient communication and understanding.

Looking to build trust? Ask yourself…
  • What do people in our company need to know but don't?
  • What three things should I communicate on a regular basis but don't?
  • What would someone at your company never say, ask or do? Would those unwritten codes or norms inhibit candid conversations or even change?
  • What can I do as a leader to create trust?

Step 2: Eliminate politics
Why it's important: Unwritten codes that signal, "you can't say this," or "you can't do that" tell people not to change the status quo. Conversations cover the lowest common denominator and people stop innovating.
Your action plan: Reboot your office culture. Only daily practice can reaffirm concepts like "every idea counts" or healthy challenges to ideas. Make time to take input from outside your usual circle and remove the word "can't" from your own vocabulary as an example to your team. When people know the canvas is blank and politics are not in play, they'll be more open to take risks and to test out novel thinking.

Step 3: Promote recognition
Why it's important: Too often employees have great ideas and no one listens. Ideas are expressed, but no one validates them or acknowledges them. There is an instinctive fear that voices will not be heard, and ideas will be pushed under the rug or their importance minimized.
Your action plan: First off, you can stop your own hour-long monologues during meetings and give staffers a chance to join a dialogue. You can then start forming small teams to challenge staffers to generate and implement new ideas, possibly for new projects or even ways to improve workflow or efficiency. Lastly, you should identify the staffers with whom you interact the least. Simple hallway hellos in the morning can make them feel comfortable speaking up and increase your circle of influence.

Judith E. Glaser

CEO, Benchmark Communications

Judith E. Glaser's latest book is best-seller "Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results." She is Chief Executive Officer of Benchmark Communications, Inc. and Chairman of WE Institute. Her clients range from IBM and Bank of America to American Express and Target. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Growing a Business

5 Risk-Taking Lessons From Founders Who Bet Big and Won

Discover the bold moves and strategic risks that catapulted these entrepreneurs to success. Learn how their fearless decisions can inspire your own path to growth.