Get All Access for $5/mo

Driving Yourself Toward Success Find inspiration in the determination of Amelia Boone, legal counsel at Apple.

By Joe De Sena Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Spartan Race

Amelia Boone walked into our general store looking for a sandwich and walked out having signed up for a 72-hour racing event called the Death Race. To anyone who knows her, Amelia signing up for an endurance obstacle race is no surprise.

Amelia is one of my favorite people in the racing world. There's no drama with Amelia. Her accomplishments would impress anyone. She may just be the most successful obstacle endurance athlete ever with more than 30 first-place wins in the women's division, not to mention placing second and third overall multiple times. She was the Spartan Race World Champion in 2013 -- and that's just one of her international championship wins.

Related: Former U.S. Military Commander Compares His Rise in the Ranks to an Endurance Race

Amelia's achievements can be chalked up to one thing -- she's made success into a habit.

She wakes up every morning at 4:07 a.m. to get in a workout before her day begins at 7:30 or 8 a.m. The demands of her career at Apple in San Francisco are pretty steep, but Amelia will tell you she likes hills. In fact, when she traded Chicago winters for the soft seasons of California she made it a point to tackle the hills of her new city. And she gets it all done.

"I find I'm more productive when I'm juggling multiple things; it's how I thrive," she says.

I love her "get it done" attitude, but I know there are a lot of people who aren't born with Amelia's drive. (She says her parents had to remind her it was OK if she occasionally got a B in school.) She refuses to give herself the option not to be successful, not to work hard. So what I wanted to know was, how can you acquire her drive if it's not innate?

"The more you work at it, the more you make it part of you, the more automatic it becomes," says Amelia. "That's one of the reasons I don't let myself out of my routine. If I have an injury, I'll still wake up at 4:07 and swim instead of run -- even if I have to swim with a pool buoy between my knees. I make sure I don't lose my sense of purpose."

Related: Why Wrestlers Make the Best Entrepreneurs

This is such a big hurdle for so many people, but getting started is surprisingly simple -- put one foot in front of the other and the next thing you know, you're moving. And as we all know, a body in motion tends to stay in motion.

So let's say you're now in motion. How do you prevent the temptation of immediate gratification from stalling you when you're trying to build the habit of success?

Amelia understands the pull toward pleasure. "Everyone wants to be happy, but the hard things are the ones that really shape you and help you grow. When it's fun and easy, you're not learning anything."

There's actually scientific evidence to back up what comes naturally to Amelia. You can build up toughness in your brain, just like in your biceps; going through tough times actually has a neurological benefit. It may be instinctual to make our lives easier, but it's tackling the hard thing that transforms our brains.

This brings me back to Amelia's Death Race, which featured extricating an I-beam sunk into a frozen river. Frankly, I didn't think that thing would ever move. It was so difficult that it made Amelia cry in frustration. But, she says, "I didn't die. I got through it. It was really cold but you deal with it. And seeing that thing begin to rise out of the mud was so exhilarating."

That's another secret to her success. Doing the hard thing made Amelia truly happy. So what are Amelia's tips for making success a habit? They pretty much follow what we teach in Spartan X.

Image Credit: Spartan Race

Know your true north.

If you don't know where you're going, you're never going to get there. For Amelia, True North was being self-sufficient and everything she did was to achieve just that.

Are you committed or just interested?

Merely being interested isn't enough, because interest wanes when the work gets hard. Amelia wears her commitment like a suit 24/7 and has the results to show for it.

Delay instant gratification.

Sacrificing a short-term reward now can bring you twice as much later. Amelia believes there's a big difference between instant joy and a goal that enhances and shapes your life.

Related: How to Overcome Obstacles and Achieve Peak Performance

Share what you're doing.

If you want to stay on course, tell someone what you're trying to achieve. Now you're on the hook and can't wiggle off so easily. Even better, take Amelia's tip and sign up for something outside of your comfort zone. The goal will keep you on track.

Pick your community.

A community of like-minded people will motivate you, encourage you and push you to be your best.

Take the first step.

You don't have to start by getting up at 4 a.m. Try setting your alarm 30 minutes earlier. Do it until it becomes a habit, then adjust again. One small change will snowball and before you know it, success will be a habit for you, too.

It's a shame Amelia was injured earlier this year with a stress fracture in her femur. I still think about that Death Race and seeing Amelia push through 3,000 burpees in the snow and across waist-deep, icy waters in Vermont in the dead of winter. She's tough as nails, committed and she has made success a habit. I know she'll recover for 2017.

If you think people like Amelia are amazing, you'd love our Podcast.

Joe De Sena

Entrepreneur Leadership Network® VIP

Founder & CEO, Spartan Race, Inc.

Joe De Sena is the founder and CEO of Spartan Race, Inc. De Sena has been an entrepreneur since his pre-teens. From selling fireworks at age 8, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of "entrepreneur." De Sena is the New York Times bestselling author of SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and SPARTAN FIT! 30 Days. Transform Your Mind. Transform Your Body. Commit to Grit. He is also the host of the Spartan Up! Podcast, available on iTunes, Stitcher and YouTubeFor information about a Spartan Race in your area, visit www.spartan.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.