Are 2 CEOs Better Than 1? Here Are The Benefits and Drawbacks You Must Consider. As companies face decreasing CEO tenure and evolving industry demands, the co-CEO model emerges as a compelling leadership structure — but it's important to assess the advantages and disadvantages.
By Ash Wendt Edited by Chelsea Brown
Key Takeaways
- The co-CEO model offers benefits like improved decision-making and leadership stability but also presents challenges such as potential conflicts and miscommunication.
- Success in a co-CEO structure relies on clearly defined roles and responsibilities to prevent overlaps and ensure smooth operations.
- Tailor the co-CEO model to your specific industry's demands to maximize its effectiveness and support your strategic objectives.
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The executive search industry is undergoing an unprecedented shift as organizations adapt to ever-evolving needs. One of the most notable shifts is the growing interest in shared leadership models, such as co-CEOs. Especially in the face of decreasing average CEO tenure, these models offer several advantages, including improved decision-making through diverse perspectives, distributed workloads to prevent burnout and enhanced leadership stability.
It is now more important than ever to assess the advantages and disadvantages of shared leadership in building resilient C-Suite teams amidst industry uncertainty.
Related: The Pros and Cons of a Co-CEO Model
What motivates a transition from single CEO to co-CEO?
Companies move to co-CEO models for various reasons. It can improve decision-making by bringing diverse perspectives to the table and can distribute the workload, preventing burnout and allowing each CEO to focus on specific areas of the business effectively. It can also help in steering multiple growth initiatives simultaneously and can boost investor confidence by demonstrating proactive leadership.
For example, Paramount recently embraced a trio of co-CEOs, reflecting a growing trend in the corporate world. This shift from a traditional solo leadership model is driven by the desire for diverse perspectives and the need to distribute leadership burdens.
What are the key benefits of having co-CEOs?
In industries with high CEO turnover, co-CEOs can provide greater leadership stability by sharing responsibilities, reducing burnout and ensuring consistent leadership during transitions. This model can improve organizational performance by leveraging diverse skill sets and driving innovation. For instance, Salesforce's co-CEOs Marc Benioff and Keith Block managed operations and innovation together, while SAP's Christian Klein and Jennifer Morgan boosted performance by splitting their focus areas.
Related: Netflix Is the Rare Company With 2 CEOs. So What Happens When They Disagree?
5 steps for overcoming challenges with co-CEO arrangements
Despite its benefits, the co-CEO model also presents challenges, such as the risk of conflicting strategies, overlapping roles and potential miscommunication. To mitigate these risks, it's crucial to clearly define roles and responsibilities and establish strong communication protocols. Regular alignment meetings can also help maintain cohesion and prevent conflict.
For a successful shift to the co-CEO model, start by following the five steps outlined below:
1. Define clear roles and responsibilities
Clearly delineate the roles and responsibilities of each co-CEO to avoid overlaps and ensure smooth operations. This involves mapping out specific areas of accountability for each leader, ensuring that each co-CEO has a distinct focus. For example, one co-CEO might concentrate on internal operations and human resources, while the other focuses on external relations and business development. By establishing clear boundaries, organizations can prevent confusion and conflicts, facilitating a more efficient leadership structure.
2. Leverage complementary skills
Utilize the diverse skill sets of each co-CEO to drive innovation and enhance decision-making processes. For instance, if one co-CEO has a strong background in technology and innovation, while the other excels in finance and strategic planning, combining these strengths can lead to more comprehensive and innovative solutions to business challenges. Encouraging co-CEOs to collaborate on major decisions can also result in more well-rounded and effective outcomes.
3. Focus on employer branding
Communicate a compelling value proposition to attract top executive talent, emphasizing the company's culture, mission and growth opportunities. This involves highlighting the tangible benefits of working at the company and promoting the company's values, mission and vision. By showcasing a commitment to innovation, diversity and employee well-being, organizations can position themselves as desirable places to work for top executives.
4. Use relevant data and analytics
Incorporate data-driven insights to tailor recruitment strategies and effectively target the right candidates. This could involve analyzing past hiring successes, monitoring industry trends and using predictive analytics to forecast future hiring needs. By basing recruitment strategies on solid data, organizations can improve the precision and effectiveness of their talent acquisition efforts.
5. Adapt the model to your industry
Different industries have different requirements and challenges, so it's essential to customize the shared leadership model to suit each specific context. For example, in the fast-paced tech industry, rapid decision-making and innovation might be prioritized, whereas in the finance sector, regulatory compliance and customer care could be more critical. By understanding the unique demands of each specific industry, organizations can better structure their co-CEO model to support their strategic objectives.
Related: Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace
Does the co-CEO model actually work?
The success of a co-CEO model largely depends on the compatibility and collaboration between the individuals involved. Clear role definitions, mutual respect and a shared strategic vision are essential components. Case studies from companies like Salesforce and SAP demonstrate that with the right framework, the co-CEO model can indeed be effective, providing stability and leveraging diverse skill sets to drive innovation.
As the business landscape continues to change, shared leadership models may well represent the future of executive management, offering a resilient and dynamic approach to navigating the complexities of modern business.
Organizations considering this model must weigh the advantages and disadvantages of shared leadership carefully, ensuring they have the necessary structures and protocols in place to maximize its benefits and mitigate its risks. In doing so, they can build effective and resilient leadership teams that are well-equipped to meet the challenges and opportunities of today's fast-paced corporate world.
