Cyber Monday Sale! 50% Off All Access

Training New Employees Sucks. 3 Ways Make It Faster, Easier and More Effective. Follow these three training guidelines and unleash your team's potential.

By Jason Forrest Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

FG Trade | Getty Images

The corporate training industry is big business. It isn't that uncommon to see companies with training budgets running well into the tens of millions of dollars. Study after study proves the value of corporate training, but why doesn't it always, or even most of the time, produce a return on investment for the companies that pay for it?

That's a secret only a few training companies have uncovered. Here are a few numbers for you to paint a picture of what's going on. A recent Association for Talent Development study found that a whopping $164.2 billion is spent on employee learning and development every single year. At the same time, LinkedIn's 2017 Workplace Learning Report discovered that only 8 percent of CEOs see an ROI for learning and development, yet more than 90 percent of them feel that closing the skills gap by using training would be a "game-changer" for their business.

In other words, every leader wants training that pushes their company forward, and yet so few actually get it. And the reason? They didn't have the tools to identify why their training was failing, but more importantly, they likely didn't have a framework for what makes for a successful training experience in the first place. Their provider let them down because they weren't sure what they were looking for.

Over the course of my career in training, I've uncovered a few reasons why training does succeed and what to look for that moves the needle. Let's take a look at the three biggest pillars behind training that will help you create your business empire.

Related: Here's What Corporate Training Can Do for Your Startup

Beliefs-based training

Training engagement is completely predicated on behavioral change. Gallup research shows that employee productivity typically spikes after one-off events and returns to previous levels after 90 days. The reason is because that training only sought to change behavior without addressing the underlying belief behind it. You can sit through a seminar learning the mechanics of how to fish — how to work the reel, how to bait the hook, how to work the fish on the line — but what if you don't want to fish? The behaviors may be great, but it doesn't matter if you never use them.

Training that moves people moves their beliefs about their abilities and their capabilities. In other words, it doesn't just teach you how to fish. It makes you want to fish. Think about taking a car with an engine problem in for a paint job. It may look great, but it won't run. I see companies do this all the time with training. They bring in high-profile trainers for one-off speaking engagements and everyone gets fired up, but there's no ongoing belief change. So? Nothing changes in the end. Address the underlying beliefs through your training and you'll get the change you're looking for.

Train your leaders

Training today is primarily targeted at frontline employees. Training front-liners is a good thing, necessary even, but the success (or failure) of your training initiatives is entirely reliant on the buy-in and effort of your coaches. They're the ones who will hold the line, create accountability and drive your training initiatives when the higher-ups aren't looking. Your coaching culture dictates your success across the board, and developing coaches who advocate for the training, buy in themselves and carry it out on a daily basis drives big results down the chain of command.

The health of your company is only as great as the health of your management pool. Productivity and positivity are driven from the top down. Set the tone right by training your coaches first and foremost, and watch your results be unleashed.

Craft your culture

According to the Harvard Business Review, just 40 percent of employees today feel actively engaged at work. That engagement doesn't magically increase once you start training, so how to you create a culture that actively wants training? You learn how to craft a culture that craves development through more engaged leadership.

Related: Treat Your Corporate Job as an Entrepreneurial Training Program

When looking for a training provider, you need the cultural element too. Yes, training behaviors is an important part of the process, but creating a culture that makes it acceptable to do the right thing and unacceptable to do the wrong thing is the most important person in the room when the leader isn't there. That's all training. Building cultures of accountability, trust, dialogue, excellence and drive will set your company up for long-term, sustainable success even when the boss isn't looking. And that's the kind of legacy you want from training that doesn't fail you.

Jason Forrest

Author, Speaker, Coach

Jason Forrest is CEO at FPG, a national sales training company. He is an award-winning executive, the author of seven books, and the creator of cutting-edge sales and leadership training programs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Elon Musk Still Isn't Getting His Historically High Pay as CEO of Tesla — Here's Why

A second shareholder vote wasn't enough to convince Delaware judge Kathaleen McCormick.

Leadership

Leadership vs. Management: How to Understand the Difference and 6 Ways to Bridge the Gap

Here are the key differences between leadership and management, highlighting their complementary roles and providing six strategies to develop managers into future leaders.

Legal

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Growing a Business

Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs

Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.

Business News

'Something Previously Impossible': New AI Makes 3D Worlds Out of a Single Image

The new technology allows viewers to explore two-dimensional images in 3D.

Business News

'I Stand By My Decisions': A CEO Is Going Viral For Firing Almost All of the Company's Employees — Here's Why

The Musicians Club CEO Baldvin Oddsson fired 99 workers at once over Slack for missing a morning meeting. But there's a catch.