Cyber Monday Sale! 50% Off All Access

Can Zombies Save Your Marketing Campaign?

By Kara Ohngren Prior

Entrepreneur+

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

 Claim Offer

*Offer only available to new subscribers

Opinions expressed by Entrepreneur contributors are their own.

When a 15-year-old pizza franchise in New Zealand needed to generate some buzz, they did what any logical small-business owner would: They employed a throng of blood-thirsty zombies. Wellington-based Hell pizza shop recently produced an interactive viral movie called "Deliver Me to Hell." The objective is to help Steve stave off the lumbering corpses and deliver a pizza across town. If he makes it all the way, you could win a year's supply of Hell's pizza. Unfortunately, the contest's only open to New Zealand residents.

Kara Ohngren is a freelance writer and part-time editor at YoungEntrepreneur. Her work has appeared in publications including Entrepreneur Magazine, The New York Times, MSNBC, The Huffington Post and Business Insider.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Business News

Elon Musk Still Isn't Getting His Historically High Pay as CEO of Tesla — Here's Why

A second shareholder vote wasn't enough to convince Delaware judge Kathaleen McCormick.

By Sherin Shibu
Leadership

Leadership vs. Management: How to Understand the Difference and 6 Ways to Bridge the Gap

Here are the key differences between leadership and management, highlighting their complementary roles and providing six strategies to develop managers into future leaders.

By Jason Zickerman
Growing a Business

Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs

Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.

By Shawn P. Walchef
Legal

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

By David James
Business News

'Something Previously Impossible': New AI Makes 3D Worlds Out of a Single Image

The new technology allows viewers to explore two-dimensional images in 3D.

By Sherin Shibu
Business News

'I Stand By My Decisions': A CEO Is Going Viral For Firing Almost All of the Company's Employees — Here's Why

The Musicians Club CEO Baldvin Oddsson fired 99 workers at once over Slack for missing a morning meeting. But there's a catch.

By Erin Davis