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Business News

5 Ways to Pull Big Data Into Your Marketing Strategy

What do marketers and big data have in common? They both have an insatiable desire to know more about their targets.

Business News

Here's How to Tell a Buyer He's Wrong -- Without Losing the Business

'The customer is always right' no longer holds true.

Business News

3 Secrets to Making Your Online Customer Support a Success

Online customer service should make processes easier, not harder. Here's how your company can streamline its online customer-service approach,

Business News

Smoke and Mirrors: How to Sell Without Selling

Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.

Business News

Use the 'Puppy' Approach to Close More Sales

You know the approach you used as a kid to ask for a puppy? Well, this same tactic works in business, too.

Business News

3 Quick Ways to Build Massive Sales Credibility

Here is how to infuse your sales reps with the confidence and credibility they need to make the big calls and drive the pipeline you expect.