Get All Access for $5/mo

How the World Cup Is Fueling a Social Media Frenzy (Infographic) Roughly 74 percent of viewers are expected to be on social media while watching the games, according to this infographic.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

"For 32 days, the whole world dreams the same dream." So goes the slogan of a just-launched ad campaign by Twitter on the eve of the World Cup, which kicks off tomorrow in Brazil.

While the social network expects the tournament to be the most tweeted global event of all time, it is also reintroducing the "hashflags" it debuted at last year's World Cup in South Africa. (When users hashtag three-letter country codes, a flag emoji appears after the text.)

However, Twitter is not the only social network expected to be inundated. According to an infographic compiled by social influence marketing platform Crowdtap, a majority of viewers said they'll actually be posting to Facebook (43 percent) as opposed to Twitter (34 percent) throughout the tournament.

Related: What Entrepreneurs Can Learn From The Upcoming World Cup

And perhaps most stunning of all -- and welcome news for marketers -- is the fact that viewers are more likely to follow or like a brand after the World Cup (52 percent) as opposed to a team (48 percent).

Check out more stats from the infographic below:

Click to Enlarge+
How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Related: A Guide to the Best Times to Post on Social Media (Infographic)

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.