Advertising Strategies

Marketing

How to Use Pop-Ups on Your Website Without Annoying Users

Pop-ups are potent tools for web conversions. Here's how to use them without driving your users away.

Marketing

Is Your Advertising Spend Going to Waste? If You Don't Fully Understand This Metric, It Might Be

Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here's why and what you should focus on instead.

Marketing

5 Expensive Mistakes to Avoid With Out-of-Home Advertising

Brands are holding advertisers more accountable to their budgets and to achieving results than ever before. Avoid these five mistakes with OOH advertising campaigns.

Marketing

3 Reasons Brands Are Swapping CTV for Out-of-Home Advertising

In today's advertising world, skepticism is a mounting challenge for brands, and here's why out-of-home advertising is preferable for many brands today.

Marketing

4 Digital Advertising Predictions You Need to Keep Your Eyes On

With companies tightening their spending budgets, it's time for advertising to innovate.

Marketing

7 Pop-Up Ad Strategies for Advertising Success

Learn the most effective types of pop-up ads to increase conversions. Find out what users like most and what makes them leave. Also, discover when to use different types based on your type of website.

Marketing

Why PPC Is the Perfect Complement to Your SEO Strategy

What exactly are paid per click ads and what's the best way to use them?

Marketing

The Good, the Bad and the Ugly of Paid Ads

Amazon is in hot water over its paid ad strategy, and leaders of smaller brands must learn from its mistakes.

Marketing

4 Tips for Designing Engaging Out-of-Home Advertising in 2022

With OOH poised for continued growth, what's the best way for brands to catch their audiences' eyes and effectively engage them?

Marketing

9 Good Reasons to Consider Out-of-Home Advertising

Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past.

Marketing

Start Your 2022 Marketing and Advertising Planning Today

As 2022 looks like a post-pandemic year, marketers need to prepare now for a fast-changing environment.

Marketing

3 Ways to Create a Dopamine-Inducing Offer

If you optimize your offer to take advantage of your prospect's natural brain chemistry, you'll see better results and happier customers. Here's how to craft an offer that will cause your prospect's brain to release dopamine.

Marketing

How to Reach Millions of Europeans With Creative Advertising

Step up your advertising game to stay competitive.

Technology

How Augmented Reality Will Become a Lynchpin of Future Advertising

The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance

Marketing

KFC Enlists RoboCop to Protect Secret Recipe in New Campaign

Colonel Sanders's newest incarnation is fiercely defending the fried chicken chain's 11 blends of herbs and spices.