Brands: Page 9

Growing a Business

Behind the Scenes of a Company Rebrand

Through the rebranding process, I learned the importance of concepts like company UX.

Branding

Dear Brit: How Do I Set My Brand Designer Up for Success?

What to do when you brand is still a blank canvas.

Thought Leaders

This Simple Ecommerce Strategy Will Unify All Your Sales Channels

Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. This article offers actionable advice on how brands can rise above the ecommerce noise and stand out from their competition.

Marketing

Step 1 to Personal Brand Building is Not What You Think

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

Starting a Business

5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.

Growing a Business

5 Challenges Confronting Every Business and Their Personal Brand

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

Thought Leaders

Why You Need a Personal Brand to Succeed

Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.

Franchise

How You Can Leverage the Power of a Franchise Network

This piece explores why entrepreneurs have several reasons to consider the opportunities of franchise ownership and how you can leverage the power of a franchise network.

Growing a Business

5 Overlooked Business Outcomes of PR for Fast-Growing Companies

Every company, no matter the size, can learn from the globe's largest brands that view PR holistically.

Thought Leaders

What Conscious, Millennial Consumers Really Want, and How to Give It to Them

If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.

Growing a Business

How to Cultivate a Customer-Centric Approach to Brand Building

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

Marketing

Why Companies Want to Be Known as 'The Brand That Cares'

Marketing isn't nefarious or a dark art, but companies can use it as such to misrepresent themselves.

Branding

These Are the Most Hated Brands in Every Country in the World (Infographic)

Spoiler: Tesla and Uber made multiple appearances on the list.

Starting a Business

A Tale of Two Friends who found a natural personal care label

This is a story of a personal care brand that was born out of a personal need