Coca-Cola: Page 4
How to Use Music as a Marketing Tool
By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
With 'Fairlife,' Coca-Cola Is Getting Into the Premium Milk Business
The soda giant is betting squarely on its new milk product, which contains 50 percent more protein and 50 percent less sugar than normal milk -- at twice the price.
From TLC to The X-Files: How the '90s Are Back
Food, fashion and film from the nineties are roaring back into our cultural consciousness.
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
¿Puedes encontrar las imágenes ocultas en estos 40 logotipos de marcas? (Infografía)
Juguemos a un juego: encuentre las cosas ingeniosas, interesantes y extrañas que las empresas incorporan en sus logotipos.
Coca-Cola Is Betting Big on a New Kind of Milk That Costs Twice as Much as Regular
'It's basically the premiumisation of milk.'
Coke Is Luring Experienced Entrepreneurs to Create New Startups
In Coca-Cola's new platform for entrepreneurs, Coke brings the money and the cachet, while startups (hopefully) help the soda giant reach new markets down the road.
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Will.i.am Wants You to Buy This Eco-Friendly 3-D Printer
The Ekocycle Cube, priced at $1,199 and shipping later this year, purportedly turns old plastic Coke bottles into 'beautiful objects,' the artist says.
13 Accidental Inventions That Changed the World
These products came to be by chance -- spawning businesses and changing lives the world over.
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Teen's Petition Convinces Coke to Remove Flame Retardant From Products
Powerade lovers decided they were tired of sipping on a chemical banned in the EU. Now, Coke is listening.
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.