Coca-Cola: Page 5
Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video
Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.
The Difference Between a Business and a Brand
How do you define what a brand is, and what does it take to get there?
Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry
Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.
Budweiser's Puppies Win the Super Bowl Commercial Game
Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Coca-Cola Splits in Effort to Focus on Franchising
Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.
The Secret to Making Customers Passionate About Your Brand
Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
Apple Surpasses Coke to Become World's Most Valuable Brand
The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.
Secrets of the 10 Most-Trusted Brands
Dreaming of the day your business becomes a household name? Follow these examples.
The Top Marketing Flops of 2010
Some companies are skilled in the art of advertising and branding. Then there are these guys.
10 Brilliant Marketing Ideas
From radio to YouTube clips, 10 companies that changed everything.