Coca-Cola: Page 5

Social Media

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.

Franchise

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?

Science & Technology

Home-Brewed Coca-Cola in 2015 Could Transform the Beverage Industry

Coca-Cola has inked a 10-year partnership with Keurig-maker Green Mountain Coffee Roasters, and has also purchased a 10% equity stake in the company valued at $1.25 billion.

Marketing

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.

Growing a Business

Coca-Cola Splits in Effort to Focus on Franchising

Coca-Cola Co. announced yesterday that it is splitting its operations to expedite refranchising of its bottling system.

Growing a Business

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.

Business News

Apple Surpasses Coke to Become World's Most Valuable Brand

The soft drink giant fell to third place, behind Apple and Google, in this year's Interbrand survey of the most valuable brands.

Marketing

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.

Devices

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.

Marketing

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.