Consumer Behavior: Page 2

Marketing

ITCAN Adapts To Changing Consumer Needs Amidst Accelerated Shift Towards Online Platforms Through The COVID-19 Crisis

"The presence of coronavirus (COVID-19) has given light to a demand for e-commerce, which in turn, has accelerated the industry's growth. However, it is not only e-commerce that is experiencing the boom. The internet is filled with opportunities."

Franchises

Ferns N Petals Is Thriving Like Never Before

As millennials and Gen Z increasingly celebrate occasions with quality gifting, Meeta Gutgutia, Co-Founder, Ferns N Petals, elaborates how the brand is enabling increased customer retention and higher ticket sizes to facilitate franchise profitability

Growth Strategies

Factors Impacting The Growth of Cold Supply Chain Sector in India

As a country with the predominant industry being farming, the need on developing the supply chain with the focus on temperature control is nascent and highly disorganised

Growth Strategies

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer

News and Trends

Netflix: The New Gen Content Producer

Has social media trained us to consume complex stories or there are other variables at play?

Starting a Business

Why Entrepreneurs Should Care About Food Traceability

Along with empowering consumers, food traceability is also enhancing the value of a brand

Science & Technology

Yaniv Altshuler Uses Big Data and Artificial Intelligence to Predict Consumer Behavior

The computer scientist and entrepreneur explains how his technology empowers banks, retailers, and other businesses.

Technology

The Art of Creating Great Products

A great way to designing is to have a detailed knowledge of the who consumes your products and how they use them

Marketing

Multigenerational Households Are Influencing North American Retail Trends

Marketing strategies need to include families with adult kids and grandparents under the same roof.

Marketing

Why Sales Development Representatives Are Becoming Obsolete

What was once meant to speed up the sales process is slowing it down.

Technology

Advantage Technology For Unorganised Sector

Micro retailers are finally getting access to tool that help them strengthen their sourcing capabilities and better compete with their more organized counterparts

Lifestyle

Emerging Trends in Consumer Behavior and Awareness About E- Waste Disposal

India currently recycles less than 2% of the total e-waste it produces annually,which has to change

Growth Strategies

Planning to Enter Indian Market? Here's Why You Should Opt for a Partnership

Indian Economy is buzzing and witnessing a growth trajectory which no other global economy is able to compete with.

Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.