Consumer Psychology: Page 2

Growth Strategies

Sweden's Storytel And UAE's Kitab Sawti Officially Merge In A Bid To Create The World's Largest Arabic Audiobook Library

Storytel founder and CEO Jonas Tellander and Kitab Sawti founder Sebastian Bond on building a business that encourages greater love for stories.

Social Media

3 Ways to Educate Buyers Online

With science on your side, making the effort will pay dividends.

Growing a Business

How Convenience Is Marking a New Wave in the Service Industry

Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.

Marketing

Understanding Behavioral Economics Can Help Your Business Grow

Give your business a boost by learning consumer psychology.

Growth Strategies

The Art Of Convenience In Motion

It is important for the business community to follow closely the sentiment of the consumer, ensuring a consistent level of deep understanding of what consumers want and value most, in order to continue to be a competitive provider in the marketplace.

Marketing

A Fresh New Look: How Rebranding Can Reaffirm What An Enterprise Does Best

For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.

Growth Strategies

Bring It On, 2021: Getting Ready For What Is Set To Be The Year Of Intention And Attention

"You must have diversity on the top of your priority list. And by diversity, I mean weave diversity into everything you do."

Growing a Business

8 Psychological Tricks to Increase Conversion Rates for SaaS Startups

These simple hacks can play a pivotal role in customer psychology and drive potential buyers to a sale.

Growth Strategies

A Return To Inspiration: Consumer Trends To Look Out For In 2021

Brands need to understand that trust is improved by doing good and telling authentic stories that connect with customers.

Growing a Business

Don't Just Disrupt How Consumers Think: Walk Your Talk

Disrupting means nothing if you're not creating real value.

Growth Strategies

Happy Employees Create Happy Customers

"Studies confirm that employee happiness correlates with employee efficiency, creativity, and productivity. This, in turn, has the same effect on customers– proving that happy employees make customers happy."

Lifestyle

'Rejection' Is Nothing More Than Social Constructionism

The hard, solid definition of 'rejection' is that it is simply a noun; it is just a thing. It doesn't have any seriousness attached to it. 'Rejection' is no more important than say a bus or a car, or an umbrella.

Growth Strategies

Lessons from Relationships and Marriage in Developing a Customer Experience Strategy

What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one

Growth Strategies

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer

Growing a Business

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.