Consumer Psychology: Page 3

Growing a Business

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.

Growing a Business

4 Psychological Truths to Make Selling Easier

Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.

Growing a Business

4 Ways to Give Your Customers More Control

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.

Growing a Business

Want to Increase Your Tipped Employees' Pay Without Spending A Dime?

A richer color scheme encourages customers to tip a lot more.

Technology

AI Helps You Understand the Psychology of Consumer Buying Behaviour

Businesses using this power to their advantage will be the ones to beat the competition

Leadership

How to Build Strong Consumer Trust for Your Product in Market

Here's how you can win consumer trust and keep it intact to build your brand

Green Entrepreneur®

It's Official: Customers Prefer Sustainable Companies

An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.

Marketing

5 Sneaky Psychology Tricks Advertisers Use to Get Our Business

Pay attention to the tricks that 'get' you. Then replicate them in your own business.

Business Process

5 Insights Into Human Behavior That Will Boost Your Sales and Marketing

You need to deal with people as they are.

Business Process

How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you're struggling to drive urgency in your business, here are three ways to do it

Marketing

10 Psychological Tricks to Boost Your Website's Sales

The least nudge is often all that is needed to get a wavering customer to purchase.

Business News

Here's Why So Many Fast Food Logos Are Red

It's a primal thing.

Marketing

#7 Psychological Theories Every Marketer Should Consider

The beauty of the theory of reciprocity is that it is premised on the policy of give and take

Marketing

3 Unconventional Sales Tactics That Will Close More Deals

If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.

Thought Leaders

Use Tradition and Ritual to Thrive In the Experience Economy

Smart design and new technology fuse to deliver what customers really want: a connection that resonates with the power of memory.