Customer Engagement: Page 6

Marketing

Brand Loyalty Isn't Enough to Keep Customers — But Reviews and Rewards Are. Here's How.

Reviews and rewards are the biggest factors swaying consumers in the new digital landscape. Brands need to get with the program.

Growing a Business

From Luxury to Necessity — Why Your Business Can't Afford to Be Without a Mobile App

Today's business landscape has evolved to such an extent that having a mobile app has shifted from a luxury to a necessity. Here's why.

Leadership

How to Turn an Upset Customer Into Your Company's Best Advocate

The secrets of turning upset customers into raving fans, courtesy of the scientifically proven principle called "the service recovery paradox."

Leadership

Why Delighting Customers is the Secret Sauce of Successful Management

Delighted customers can become your brand's ambassadors, driving organic growth through word-of-mouth marketing and repeat business.

Operations & Logistics

Good Customer Service is a Disappearing Art — Here's How You Can Be Different

Don't underestimate the power of human interaction.

Leadership

How to Use the Least Sexy Customer Service Channel to Get Your Cash Registers Ringing

Old-school telephone conversations with customers are a powerful customer service tool and a brand-builder that creates customer engagement, loyalty and a more sustainably positive bottom line.

Franchise

3 Proven Methods of Boosting Franchise Operation Sales

Improving the numbers isn't as hard as some brands make it out to be, and getting just 10% better can result in amazingly amplified revenue.

Growing a Business

If You Want to Be More Successful Than Your Competition, You Need This Mindset to Win

It's time to make your business less about you and more about your customers.

Leadership

Want a Customer Service Revolution? Start By Changing Your Culture

If you want to transform customer service performance at your company, you need to look beyond individual employee behaviors and focus on your broader customer service culture.

Marketing

Enhancing Retail Customer Experiences In The Age Of The Experience Internet

As Web3 revolutionizes the ways in which companies interact with customers, AI and data analytics provide a gateway into the customers' minds.

Leadership

Why Customer Service Is Your Get Out Of Jail Free Card For Business Success

These are the secrets of using customer service as a powerful business advantage, with exceptional results and almost zero risk of it being knocked off.

Marketing

You Need Consumer Insights To Ensure The Success Of Your Business. Here Are Five Ways To Find Them.

When you invest in customer or client relationships that easily demonstrate your understanding of their current pain points, you will build affinity with your brand.

Growing a Business

More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn't One of Them.

Despite the growth of online marketing and digital sales tactics, more brands are struggling to connect with their customers and target audiences. To reunite with them, they need to do these things.

Marketing

Why Conversational Marketing Should Be a Priority for All Entrepreneurs

Businesses can leverage real-time, personalized interactions to enhance customer relationships and brand visibility.

Marketing

Spending the Most Really Does Win the Most Customers. Here's Why

Customers are the lifeblood of your business. You don't want to cheap out when it comes to customer retention.