D2C startups
Quality Hygiene Provider for Every Age
The Indore-based hygiene brand Millennium Babycares excels in baby, fem-care, and adult hygiene products.
The Indian Glow: Romita Mazumdar, Founder and CEO, Foxtale
She gained invaluable insights by working in a beauty store and interacting with over 3,000 women which guided the product development
Transforming Dairy
Starting with small-scale pilots in 2016, they allowed customers to subscribe and pay for milk in advance. By 2019, they established a solid customer base of around 5,000 subscribers, setting the groundwork for their D2C journey
Athleisure Driven By Modern Lifestyles
Kabra's journey began during his MBA studies abroad in 2015, culminating in the launch of XYXX in 2016. The brand name reflects a disruptive vision, emphasizing individuality.
Doyens of D2C: How these Founders are Reshaping the Space
Our current issue is one dedicated to the doyens of D2C. One clear theme, which emerged out of our conversations with entrepreneurs featured in this edition, is their newfound focus towards quick commerce, which is driving sales to a new high
Revolutionizing Sleep
Through extensive research, the team discovered that Indians are among the most sleep-deprived people in the world, often spending nearly 26 years of their lives on beds supported by outdated mattress technology. This gap in the market highlighted a critical need for innovation
The Wellness Crusader
"We observed a highly unorganised sector riddled with counterfeit products, misleading label declarations, and a lack of proper quality control measures. As consumers, we struggled to find authentic, highquality products we could trust," said Shreyans Jain, founder & executive director, Nutrabay
The Cow-loving Milkman: Dr. Kishore Indukuri of Sid's Farm
In 2016, with just 20 cows and a dream of creating something better, Sid's Farm was born—a direct-to-consumer (D2C) dairy brand driven by a passion for quality
The Comfort Redefiner
Freecultr, founded in 2019, redefines India's innerwear market with a data-driven, consumer-centric D2C model. Expanding globally, it emphasises comfort, sustainability, and customer feedback, aiming for 50% growth by 2025.
The Multi-Hyphenate: Kriti Sanon and Tarun Sharma
Sanon believes in nature as well as science, and she wanted to create something that would hyphen both. And that's how she met, Tarun who also runs another successful D2C venture mCaffeine
Skillmatics: Creating Screen-Free, Sustainable Learning Experiences for Children
The brand creates eco-friendly, educational games promoting skill development and critical thinking, offering sustainable, screen-free play for children through innovative, digital-first strategies and global expansion.
D2C Insider Launches INR 25 Cr Super Angels Fund to Boost New-Age Consumer Brands
With an INR 25 crore corpus, The Super Angels fund aims to invest in 20-25 pre-seed/seed-stage D2C startups, offering capital, mentorship, and strategic guidance, with INR 1 crore average cheque sizes.
Rare Rabbit bags funding from Gruhas, A91 and Ravi Modi's Family Office
Indian D2C fashion retailer Rare Rabbit is reported to have received its first chunk of INR 150 Crore out of the INR 500 Crore investment round.
Curiosity into Creativity Translator: Aditya Sanghavi
Founded in 2015 by Aditya Sanghavi, the Mumbai-based startup claims to retail in over 5,000 stores across the country through distributors and works with a few supermarket chains.
The Habit Crusader: Swagatika Das, Co-Founder, Nat Habit
What makes their "natural" unique? "Our commitment extends beyond marketing rhetoric, emphasising daily freshness straight from our Ayurvedic kitchens," says Das