Data Driven Marketing
How Restaurant365 CEO Tony Smith Uses Data to Make Better Decisions
On this episode of "Restaurant Influencers," Tony Smith, CEO of Restaurant365, explains using software to steer decision-making, the value of in-person events, and how to avoid burnout.
How to Climb Out of the Four Greatest Data Strategy Pitfalls
For one, don't think data is telling you to go one way when, in reality, the world is going in another.
How Digitally Transformed Is Your Business?
Assess your company's digital transformation using these four indicators
Best Ways to Use Data in Making Decisions
Bootstrapping a startup means making decisions on the fly from your gut, but there's a point where a company has to use data has to drive its calls.
5 Best Disruptive Data-Driven Marketing Tips for Budding Entrepreneurs
From expanding the consumer base to influencing them data-driven marketing has disrupted the old bench marks
Tougher Data Privacy Rules Are a Scammer's Nightmare, but Ethical Marketers Can Stay Calm
The Cambridge Analytica scandal is adding momentum to a global regulatory push.
9 Cool Ways You Can Use Data-Driven Marketing to Gain Customers
If you don't know what a "buyer persona" is, it's time you schooled yourself in the benefits data-driven strategies can offer.
Study the Data But Then Trust Your Gut
Data drives marketing but intuition, experience and judgment are what makes sense of the data.
At SXSW: GrubHub -- Great Delivery Takes Data, Tech and a Love for Food
This operations exec explains how delivery has evolved -- and why a better understanding of how food is prepared will give it an advantage.
The One Thing Historical Big Data Can't Tell You
Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
7 Ways That Facebook Ads Can Rock Your Business
But first you have do your part to get those ad campaigns to actually produce results.
3 Ways Content Can Convert Social Media Fans Into Customers
From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.
PageRank Is Dead. What Marketers Need Now Is Trust Flow.
With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior
Aren't you glad we don't have to rely solely on focus groups and surveys anymore?
Indirect Data Is the Travel Industry's Secret Weapon
If travel marketers pay attention to what potential clients are searching for on the Internet and social media, they'll have their best season yet.