Direct Mail: Page 2
Why You Don't Want to Fail This Direct-Mail Test
To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.
The 5-Step Plan for Turning Prospects Into Customers
Using this five-step plan can help you write powerful, persuasive copy that attracts your best customers.
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
When it comes to lead generation, there are only four types of leads that work.
How Chief Marketing Officers Can Innovate With Direct Mail
The sweet spot of digital technology plus direct-mail effectiveness is out there, just waiting for you to find it.
The Myth of the 8-Second Attention Span
How to grab your audience's attention, even when they have infinite options.
The Modern Marketing Strategy Every Business Should Start Using Today
Reach your prospects effectively with this innovative marketing strategy.
3 Secrets to Driving Leads to Your Online Sales Funnel
Direct mail is a great way to earn quality customers-but only if you do these three things.
3 Things You Should Do for Every Sales Campaign
You can have the best sales piece in the world, but if it's missing one critical ingredient, it's guaranteed to fail.
Going Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
15 Unorthodox Ways to Get Your Foot In the Door
From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
The Science Behind the Sales Funnel
Get rid of empty leads by making your sales funnel consistent and efficient.
How the Seasons Affect Your Direct Mail Campaigns
For the best results from your direct mail campaigns, learn how responses vary according to the time of year.
3 Simple Ways to Make Sure Your Direct Mail Campaign Is Opened
Learn the three things you can do to increase the chances that your sale pieces do their important job of selling your product or service.
How She Built a $50 Million Postcard Empire
Direct mail never died. It just needed an upgrade.
Increase Your Direct Mail Campaign Results Using Holidays
Set up a campaign around a holiday and give your customers a reason to come into your store, visit your website and buy from you.