Direct Marketing: Page 4
The 5 Key Elements of a Great Direct Mail Sales Piece
If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.
5 Ways J.Hilburn Gets Retail Personalization Right
The custom retailer doubled revenues in a year. The secret to its success? Tailor fitting the shopping experience to fit every man individually.
No Marketing Budget? 3 Proven Strategies for Direct Selling
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
Make Your Own Rules and Other Tips This Week
Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
Scentsy and the Sweet Smell of Success
A couple's last-ditch entrepreneurial effort fends off bankruptcy in favor of a balmy future.
What to Do When the Mailman Slows Your Business Down
Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
Why Tracking Marketing Metrics Can Pay Off
Use these tips to help generate a better response from your marketing and improve your return on investment.
Five Tips to Transform Your Business
A look at the best turnaround tactics from small companies around the U.S.
Fixing a Nearly Fatal Flaw
A boutique direct marketer foundered serving too many markets, until the company found its focus.