Generation Z

Career

This Trend Is Threatening the Entire Labor Market — Here's Why Companies Need to Develop an Early Talent Strategy

The declining U.S. birthrate and lower labor force participation will continue to fuel workforce shortages for years to come. Companies need to prioritize reaching early talent sooner.

Marketing

'Gen Z Worships Influencers' — 5 Myths About Young People and How Businesses Can Win Them Over

By looking beyond stereotypes, stores can build stronger connections with young consumers

Living

Gen Z and Millennials No Longer Want to Relax on Vacation — Here's What They're Looking for Instead

A new survey found sharp contrasts between what Gen Z, millennials, Gen X and Baby Boomers want to do when traveling.

Noticias

¿Qué es la "renuncia desnuda"? La tendencia que está desafiando al mundo laboral en China

Esta tendencia es adoptada principalmente por los trabajadores más jóvenes.

Leadership

Some Gen Z Employees Lack Enthusiasm About Work For Good Reason. Here's Why — Plus 3 Ways to Start Motivating Them.

Many leaders are still viewing the workplace like a photographer with only one lens, but younger generations grew up with an entirely different worldview.

Employee Experience & Recruiting

Cracking the Gen Z Code is Easier Than You Think — Here's How To Navigate The Generation Gap At Work

Gen Z are digital natives with minimal experience in formal group settings. Here are 5 tips for enhancing communication with your new hires.

Management

Most Gen Z Workers Want This One Thing From Their Employer. Are You Providing It?

Millions of college graduates are entering the workforce, and many feel unprepared. Here's the one thing they're looking for from potential employers — and how providing it will benefit you and your business in the long run.

Leadership

The Gen Z Takeover — How to Empower the Next Generation of Leaders

The four Es that are mediating the Gen Z takeover.

Marketing

Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty

Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.

Leadership

Top Career Motivations of Gen Z and Reasons They Choose an Employer

By understanding Gen Z's career motivations and aligning with the reasons they select an employer, companies can create workplaces that inspire and retain Gen Z talent.

Growing a Business

6 Ways to Pioneer Creative Content with AI the Right Way

Here's how creative marketing teams can leverage AI while maintaining credibility and an authentic connection with their audience.

Side Hustle

This Gen Zer's Stylish Side Hustle Earns About $20,000 a Month and Paid Off His Parents' $200,000 Debt: 'I Enjoy the Hands-Off Nature'

Ray Cao went from working as a barista for $8 an hour to being a successful seller on online marketplace StockX.

Business Culture

Why Leaders Need to Stop Using These Phrases if They Want to Communicate With Their Team

The language that senior leaders use with younger team members can create a stronger connection or create an even bigger gap.

Business News

Boomers and Gen X Are the Most Devoted Customers on This Popular Shopping App — And They Might Be Getting Played Because of Their Age

Chinese e-commerce platform Temu, which launched in the U.S. in 2022, remains a hit despite consumer complaints.