Journalists: Page 2

Marketing

5 Questions to Ask a PR Pro Before Hiring Them

You probably haven't considered asking these questions, but they're a great way to find the right PR firm for your business.

Marketing

Why Local Media is the Secret to Getting Free PR

The most important thing your company can do is reach out to local media in the city you're attending.

Branding

5 Media Kit Examples To Help You Leverage The Power Of Media In Your Branding

Learn from the best and create a media kit that boosts your brand's image and credibility on autopilot. Check out these top five successful media kits that have propelled the growth of their brands' popularity.

Operations & Logistics

How to Make the Most of Your Public Relations

By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.

Marketing

What Is Earned Media and What Is Its Value?

Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

Fundraising

3 Ways to Make Your Funding Pitches Shine

Announcing a funding round is crucial to project stability and strength for your company, so your news needs to be spread as far and wide as possible. Here are three tips to increase your chances of securing coverage for your next funding round.

Growing a Business

5 Ways to Make Journalists Actually Want to Publish Your Brand's Stories

How can an entrepreneur make journalists interested in publishing their stories? Here are a few helpful tips.

Operations & Logistics

Harness This Effective Public Relations Practice for A Better Online Presence

Your business may be caught up in new marketing, but effective marketing comes by connecting directly to journalists and your audience

Marketing

How to Capitalize on Current Trends and Get Featured In Media

Turns out, a killer story with a creative twist isn't enough to get your pitch accepted. Here's how to really pique a journalist's attention.

Marketing

4 Reasons Press Releases Remain a Valuable Marketing Tool

Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.

Growing a Business

Why Entrepreneurs Should Not Be Their Own PR

Startups should definitely do PR, but doing it themselves may be a bad idea.

Marketing

4 Ways Entrepreneurs Can Leverage Media and Publicity to Magnify Their Company or Brand

Understanding how advertising in both traditional outlets, as well as digital, is crucial towards the growth of one's company or brand.

Social Media

How the 'Death' of Journalism Means More Accurate News

More people sharing their expertise and news also means more fake news. How do we fix this?

Marketing

Dear Startups, Please Don't Do This to Journalists

A step-by-step guide for entrepreneurs on how to become more media-friendly and interact efficiently with the press.

Marketing

How to Get Your Business in the News (Without Bribing a Journalist)

Paying a journalist to write about your company is unethical. Here's a better approach.