Marketing Edge
Food Trucks Share Social Media Secrets
Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
4 Ways to Evolve Your Content Marketing Strategy
To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Build Your Personal Brand on Social Media, Moment by Moment
Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
5 Tips on Developing a Successful Inbound-Marketing Strategy
No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Just because one color works for some companies doesn't mean it will work for yours.
The Secret to Recovering From a Negative Customer Review
It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
See The Hidden Meanings Inside 17 Tech Company Logos
These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
8 Tips for Marketing Success on a Self-Funded Budget
Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
9 Steps to Get Your 'Social-Selling' Program Off the Ground
With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers
In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
How Landing a Brand Licensing Deal Can Boost Manufacturers
A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Stumped? 4 Innovative Ways to Come Up With Blog Topics.
Often entrepreneurs want to blog to help boost their online presence but are unsure what to write about. To get the wheels turning, here are four thought-provoking questions.
Improve Your Sales Game With These 3 Easy Tips
Being a proficient salesman is crucial to being a successful entrepreneur.
Looking for an Edge for Your Startup? Call in the Sharks.
It helps to have some experts in your corner. Learn how to assemble your own review team of mentors who will provide unbiased, experienced advice.
3 Reasons Startup Marketing Stalls
Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.