Marketing Mistakes: Page 2
The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup
When you set out to disrupt the status quo, don't pick a status quo people love.
Bad Social Media Never Dies. What Do You Do When It Happens to You?
After that Pepsi ad, a Twitter user joked, darkly, that Kendall Jenner was on a charter flight to Syria, with a can of Pepsi in hand.
Startup Failure: #5 Reasons Why Indian Startups are Shutting Shop
In some cases, it is better to ensure whatever money is left is used prudently for orderly shutdown. Employees are given full notice, severance pay disbursed as per agreement.
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses
Remember what day-to-day concerns your target small company customer has, and fit your product to that concern.
Are You Making Any of These 6 Marketing Mistakes?
For instance, ever realize how ineffective broadcasting your message is these days?
5 Content Marketing Mistakes To Avoid
Use content marketing as a device to associate with your audience rather than selling them your products or services.
6 Common Marketing Mistakes Made By Emerging Startups
To complete tasks quickly and efficiently.
Marketing Addiction Is the Struggling Entrepreneur's Pitfall
Focus on your own business strategy. Don't waste time and money keeping up with everyone else.
Most Common Marketing Mistakes By Indian Startups
Startups have shown an innate affinity towards making a particular kind of mistakes in general.
6 'Tone-Deaf' Ads That Got Companies in Trouble and Damaged Their Brands
In London, a series of Match.com subway ads rubbed consumers the wrong way, and the ads were pulled. Here are some other companies that made some questionable marketing choices.
Leveraging Your Small Sales Campaign for Long-Term Success
The best players know: baseball is a game of singles and doubles. The teams that finish on top have more of those than they do home runs. Guaranteed.
8 Common Ways Small Businesses Waste Money Marketing
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen
The two important steps between where your client stands now -- and getting that deal closed, pronto!
3 Mistakes That Changed My Life
"Only a fool learns from his own mistakes. The wise man learns from the mistakes of others."