Marketing Plans: Page 5
The 3-Part Elevator Pitch Formula You Need to Know
You need to describe your business and your unique selling proposition in 30 seconds or less. Here's how you do it.
Vision Statements: Why You Need One and How to Create One
To create a marketing plan that delivers the lifestyle you want from your business, you need a clear vision of what your ideal lifestyle would be. Find out how to write one that spells out who you are.
8 Reasons Why Your Marketing Sucks
Marketing is an enigma. It's both art and science, creative and analytical, intuitive and logical, amorphous and tangible. That's probably why it mystifies most.
4 Secrets to Starting an 'Idea Epidemic'
Remember the Ice Bucket Challenge? Can you match that?
4 Ways to Integrate Direct Mail Into Your Digital Marketing Landscape
Direct mail's response rate is 3.4 percent, vs. email's 0.12 percent. Maybe it deserves a second look.
Free Options to Popular Paid Marketing Services and Tools
Call it the $0 marketing stack.
How to Develop a Plan of Attack for Your Content-Marketing Strategy
Without a visible road map, you're guaranteed to overlook crucial steps and miss out on potential opportunities for ROI.
5 Ways to Tell When, and When Not, to Stick to the Plan
When should you pivot? And how can you tell when it's better to stand still?
How to Make Time for Social Media Marketing
A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
The Best Way to Connect With the Affluent Customers You Want
To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Finished Your Marketing Plan? It's Time to Share It With Your Partners.
You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.
6 Benefits of Mission-Driven Marketing -- And How to Do It Right
By buying from a company that's actively doing something praiseworthy, affluent consumers feel they're helping out as well-without having to do anything other than make a purchase they were going to make anyway. Find out how you can align your company with a cause they'd like to support.
Successful Marketing Plans Leave Room for Flexibility
Your marketing plan isn't finished until the year is over when you have to start writing it all over again.
The 3 Forces That Will Pre-Sell Your Products for You
Learn how to use media, marketing and PR to make your target audience aware of your business so they'll want to buy from you.