Marketing Plans: Page 6
To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement
Times have changed, and taking a look in annually is no longer a sound strategy.
How to Gain the 'X' Factor That Attracts Affluent Customers
It's not enough to simply be an expert. Learn this to increase sales.
How to 'StorySell' Your Way to a Sale
Everyone loves a good story. Find out how to improve your storytelling skills to increase your sales to the affluent.
Don't Overlook Print When Mapping Out Your Startup Marketing Plan
An exclusively online marketing strategy can't give potential customers something to hold onto.
With Your Marketing Plan in Place, It's Time to Talk Tactics
Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.
The Emotional Factors That Drive the Buying Behavior of Affluent Customers
Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
The Most Important Piece of a Marketing Plan Is Your Targeted Customer
Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.
For a Complete Marketing Plan, Look Beyond Your Direct Competition
Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.
The Obvious, But Absolutely Necessary, First Step to a Marketing Plan
Without goals you can't possibly write a marketing plan or measure your success for the year.
4 Branding Lessons That You Don't Want to Learn the Hard Way
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
The One New Year's Resolution All Business Owners Should Keep
There's something you can start doing today that could save you a lot of headaches in 2015.