Metrics: Page 5
As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
The free mobile app is having trouble courting advertisers, and investors are nervous.
Don't Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.
You should be looking for evidence of your business's success, rather than being stuck in your own head.
Commit to Employee Well-Being and Your Team Will Grow the Company
The pressure on CEOs to meet short-term goals becomes self defeating when employees are treated as just another cost in the equation.
How to Clean Up Customer Data and Revive Your Company
A three-hour database training session could transform your marketing team and boost your bottom line.
3 Ways to Develop a Business Success Barometer
You can't manage what you don't measure. Have goals, but also implement ways to track your progress.
The Only Report You Need to Run a Successful Business
And the best part? It won't cost you anything extra and it'll be available in a Flash.
The Case Against A/B Testing at Early-Stage Startups
A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Make a Monthly Content-Marketing Check-In a Must-Do
Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Does Your Assessment of Your Business's Value Match Up With Reality?
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
The Complete Guide to Building a Metrics-Driven Company
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Measure the Success of a Marketing Campaign Through the Product and the Brand
Without a goal and measurement system in place at the beginning, you can't possibly ascertain success.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Use the Metrics That Really Matter in Your Business
Numbers are vitally important to knowing how well you're doing, but only if they're pertinent to your goals.
Why Your Startup Needs to Be Data Mature From the Beginning
Data-driven decision making is fundamentally important. Startups make a mistake thinking it is a capacity they can wait to develop.
4 Metrics Enterprise Software Companies Should Be Tracking, But Aren't
You'd be surprised what you'll learn from determining, for instance, average revenue per end-user.