Online Reviews: Page 7
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Research shows how even an average 3-star rating for your business can hurt your bottom line.
Battling Brand Sabotage: The Angry Critic
Only one negative online review can destroy your company's reputation. Here's how to prevent that from happening.
Consumers View 5-Star Reviews as Too Good to Be True
Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
How Online Customer Reviews Help SEO and Drive Sales Growth
But, beware: Bad reviews hurt you more than you think.
The Simple Way to Vet a Potential Business Partner
It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
6 Keys to a Positive Online Presence and Reputation
People who can't find you or any mention of your startup anywhere on the Internet assume you are not savvy or have something to hide.
What's Behind Yelp's Terrible, Horrible, No Good, Very Bad Week
The company reported a loss, a co-founder left and the stock nose-dived.
Yelp Founder Said to Temporarily Call Off Sale Talks
The company's shares fell as much as 15 percent to a two-year low on the news.
Amazon Is Overhauling Its Reviews System to Make It Much More Useful
The e-retailing giant's reviews system can have a big impact on buying decisions, but it's not as accurate as it could be.
Feeling the Sting of Recent Rotten Reviews on Yelp?
Here are four strategies for how to turn things around.
Yelp Might Be Exploring a Sale
The consumer review website has put itself on the block for as much as $3.5 billion, one report says.
When Customers Call Your Baby Ugly: Handling Negative Online Reviews
Three things you need to know before you hit reply.
Amazon Sues Alleged Sellers of Bogus 5-Star Product Reviews
Beware peddlers of lies. The ecommerce goliath is dropping the legal hammer on four sites it claims hawk fake positive product reviews.
Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason
A new documentary apparently shows alleged abuses by the customer review service.
How to Get Online Customers to Find You and Trust You
Content marketing is a must these days for almost every business. Find out how to do it right.