PR
The Much-Anticipated "Great Recession of 2023" Is Coming. Here's How To Leverage PR During Economic Uncertainty
Embrace the economic doom and gloom and make your brand shine during challenging times.
¿Está su marca lista para las relaciones públicas y la prensa?
Una campaña de relaciones públicas bien diseñada puede impulsar su negocio, pero debe saber si está listo para ello y debe estar preparado para ser parte del proceso.
Is Your Brand Ready for Public Relations and Press?
A well-strategized PR campaign can boost your business, but you need to know if you're ready for it, and you need to be prepared to be part of the process.
Pitching Practice: A PR-Checklist for Early-Stage Startups
Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Use These Twitter Guidelines to Avoid a PR Nightmare
Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
7 Tips for Writing a Killer Press Release
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
How to Create a Live Event That Spurs Social Buzz
Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Will Nasty Emailer Kelly Blazek Lose Her 'Communicator of the Year' Title?
A business-communication industry group that named Blazek its Communicator of the Year in 2013 said an ethics committee is currently evaluating how to address her venomous leaked messages.
Upping the PR Ante With 'Experiences'
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
25 Ways to Make Your First Online Sale
Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
8 Ways to Make Reporters Fall In Love With Your Startup
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
How to Assemble a Creative Team That Clicks
A creative team must include people with varying backgrounds and interests, but it's to your benefit to make sure the team works as a finely tuned unit.
A Racist Sign at Sonic and 5 Other Franchise PR Disasters
From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
How to Generate Publicity on a Shoe-String Budget
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.