Publicity: Page 10
Pitch Perfect: 4 Steps to Capture the Media's Attention
There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
4 Simple, Effective Head Shot Photography Tips
Professionals need a proper portrait for a variety of marketing materials. Here's how to make yours stand out.
The 6 Worst Press-Release Topics That Startups Pitch
Often an announcement can be rejiggered to bounce a newsworthy element to the top.
3 Ways Entrepreneurs Can Find Paid Public Speaking Engagements
Many organizations and businesses have budgets for speakers. Finding them and connecting is just like hustling for any other opportunity.
Why You Should Rethink Using a PR Firm
Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
8 Questions to Ask Before Hiring a PR Firm
Like any investment, the decision should not be made lightly.
If You Want to Land a TV Spot, Know It's All About Timing
Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Have a Burning Business Question? Ask the Expert: Mel Carson.
Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
The Most Outrageous Thing Grant Cardone Did to Get Attention
The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
Connect These 6 People on Your Team With Your PR Firm
To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
The Venerable Press Release Remains the Cornerstone of Public Relations
That staple of 20th century PR is still essential in the digital age.
4 Tips for Getting Your Business in the News Without a Big PR Budget
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
You learned your customer's problem and offered a solution. That's the basic idea for selling your story to journalists, too.
Three Years Later, Clinkle Launches Less Than Impressive App
The oft-maligned startup rolled out a product that looks very different from its initial $30 million idea.
The Best Way to Market a Niche Company
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.