Publicity: Page 4
Answering This One Question Can Boost Positive PR Coverage
If you didn't own the store, why would you care that it's opening?
How Entrepreneurs Can Break Into High Profile Publications
Writing for prominent outlets can turbocharge your business, but how do you get started?
#5 Reasons Why Start-ups Should Hire a PR Firm
A PR firm helps start-ups gain publicity across right media channels and eventually attract investors for funding
Use This 1 Marketing Tactic If You Want to Double Your Business Overnight
Do your marketing right, and your email will rise to the top of the online slush pile. That's exactly what you want.
Entrepreneurs Are Paying Wikipedia Editors to Create Profile Pages
It's technically against Wikipedia's rules. But that hasn't stopped this underground marketplace from thriving.
5 Ways to Generate Word-of-Mouth as a Small Business
Ninety-two percent of consumers trust referrals from people they know, and 77 percent of consumers are more likely to buy a new product when learning about it from friends or family.
The Simple 4-Step Process for Getting Yourself on TV
Successfully pitching a producer is not nearly as hard as successfully pitching an investor.
Does Your Reputation Need Rehab?
Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.
Why MailChimp's Insane Fake Ad Campaign Paid Off
The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
5 Steps for Acing Your Media Outreach
Approaching the media the right way is only one part of the big picture.
4 Ways To Master Media Interviews (Even If You've Been Burned Before)
In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
The New PR: 5 Content and News Distribution Strategies You Need to Master
Success in the modern marketplace requires a savvy mix of social media, shareable content and even paid placement.
Want Press for Your Business? Do It for the Right Reasons.
Don't make this common mistake.
Fake News and the Threat to Your Brand: 4 Things You Can Do About It Now
While Facebook has made the spread of information faster and easier, CEOs should not be surprised they need to take steps to protect themselves from false information in the media.
A 5-Step Checklist to Maximize Press Coverage for Your Business
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.