Rebranding: Page 4
The Day After 9/11, This Family-Owned Jam Company Lost All of Its Airline Business. But One Son's Strategic Rebrand Has Brought Lasting Success.
Noah Marshall-Rashid, co-owner of American Spoon, has grown the brand in the decades since 2001.
5 Secrets People With Popular Personal Brands Never Told You
As a personal brand in today's evolving world of AI and technology, you have a disconnected world to leverage in your favor.
5 Ways to Increase Brand Awareness in Tough Economic Times
Your brand awareness can increase during strenuous times if you follow these five marketing and branding strategies.
Need a Business Wiki? Here are 5 Ways to Get Your Brand on Wikipedia
Getting on Wikipedia is a great way to level up your brand credibility, build consumer trust and stand out in your field.
Your Company's Rebranding Won't Pay Off Without Training. Here's How to Incorporate It.
Rebranding may be one of the most important investments your company makes. Learn how to structure business training that supports the rebrand efforts and why it's critical to your success.
How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.
Priyanka and Suresh Raina's Maate Reveals Holistic Re-Branding
Maate's ethics and ideologies are matched with the new identity as it continues to look ahead, creating a distinct aura around itself
Is Rebranding the Right Move for Your Company? Here's How I Knew It Was Time
Big changes are everywhere. Is it time for you to tackle a big change of your own?
Does Your Company Need A Rebrand? Here's Why, When and How You Should Do It.
Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.
These College Kids Bought a Custom T-Shirt Company With Their Bar Mitzvah Money. Now it's a $40 Million Business.
Fresh Prints is reimagining classic collegiate style, and that's just the beginning.
CredAvenue Rebrands To Yubi
Yubi aims to build trust while creating a democratized financial environment that promises new opportunities
Don't Change Your Brand Name — Unless You Really Have To
Considering changing a company or product name? Stop. Before you jump to conclusions, use this framework to conduct a name assessment and think through your options carefully.
Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business
Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.
When Is It Time to Rebrand? Lessons from Meta, Block and More
After the onset of the pandemic, many companies adapted and pivoted to a new business model. Others gave themselves a new name, look and sometimes domain name. Many found themselves in both categories, adjusting their public-facing side to mirror changes occurring internally. Why now?
Baskin-Robbins Is Dropping 3 New Flavors and a Line of Ice-Cream-Themed Merch
From new flavors to a full line of limited-edition merch – the iconic American staple is encouraging customers to celebrate all that is sweet.