Rebranding: Page 8
Put Data Front and Center to Guide Your Rebranding
Ace your rebranding efforts by incorporating data about customers, competitors and yourself.
Parameters a Business Needs to Consider Before its Rebranding Attempts
A rebranding initiative is a reflection of an evolved audience and how a brand reacts to serve the needs of that new audience
#5 Rebranding Tips From A 105-year-old Company
Engage as many people as you can because every individual has a different perspective
Top Takeaways from the 'Most Interesting Man in the World' Campaign
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
Chief Brand Officer: Why Companies are Moving Beyond the Traditional Marketing Roles
Uber's hire of a Chief Brand Officer has given the designation name, fame and new responsibilities.
UAE Startup Compareit4me Is Now Yallacompare
Say goodbye to compareit4me- and welcome yallacompare!
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn't always reflect what's actually happening in the marketplace.
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company's brand to reflect your values, vision and purpose. Here's how.
The Critical Components of a Successful Brand Relaunch
Many of the most successful companies in the world, from Apple to Harley-Davidson, have undergone significant brand relaunches.
10 Things You Need to Know for Your Company Rebrand
Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.
3 Crucial Tips to Undergo a Brand Facelift and Make the Changes Stick
Why it's so much more than updating a logo and design elements.
5 Tips for Building a Strong Brand Identity
What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
How to Build a Brand That Matters
You need to focus on feedback to make certain changes and modify your marketing campaigns.
Is Crocs Trying to Ditch Its Image of Lazy Comfort?
The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.
3 Lessons to Learn From the Marriott-Starwood Merger
Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.