Rebranding: Page 7
Papa John's Files Trademark to Lose Its Apostrophe and Spotlights New 'Papas' Who Aren't Its Founder
Grammar is only one tactic the pizza chain is using to distance itself from John Schnatter.
Old Company. Troubled Industry. Inside the Effort to Reboot Century 21, the Real Estate Giant.
Technology has threatened the real estate agent, but people still hate the home-buying process. Can Century 21 fix it?
3 Ways a Virtual Reality Pioneer Is Rebranding the Form
Even new technologies sometimes need a reboot.
The Female Founders Behind a Period Products Startup Leaned on Their Mentor as They Rebranded and Pivoted
Bunny and Taran Ghatrora looked outside their network and industry to connect with a mentor who could help take them from point A to B.
How to Make Your Rebrand Boring (In a Good Way)
The most important lesson: Don't rush a rebrand.
Learn How To Rebrand And Innovate In A Family Business
Despite facing severe challenges, how Vishal Chordia rebranded his family business
How to Name (Or In Some Cases, Rename) Your Company
Naming a company is hard, and founders often get it wrong.
Top 10 Reasons to Rebrand Your Business (Infographic)
In order to grow, sometimes you've got to go back to the drawing board.
Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand
Make sure your logo and messaging match who you are right now.
After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand
Jim Scott's beverage company features famous characters as bottle toppers, and it recently underwent a huge rebranding.
6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Sadly, It's Time to Break up With Your Brand and Move on
Be honest, get help and know what you want in a new brand.
These 13 Skills Will Improve Your Branding Efforts
Time to Revamp Your Old Family Business
The main change begins with the mindset and one needs to have a very progressive approach
4 Ways to Reach a New Target Audience Without Abandoning Your Old One
Four strategies to reach a new demographic without changing what current customers already love about your company.