Rebranding: Page 6
Does Your Workplace Need Branding?
The main goal of every company is to ensure that its employees live and work by its values. Workplace branding plays a key role in realizing that goal
The 6 Scary Truths About Becoming an Entrepreneur
The haunting, messy reality of running a business is at times painful -- yet it's also exhilarating.
4 Tips for Launching a Successful Rebrand
A break with the past can be just what the doctor ordered.
F&B Branding is the Next Big Opportunity for Hotels
To elevate that positioning and brand recall, there's a dire need to make it a "brand" first
Rebranding: The Lifeblood of Business Growth
The rebranding comes as a natural evolutionary process where we want to facelift our brand with a whole new personality
How Can Brand Licensee Business in India Witness Robust Growth?
Brand licensees, who don't endorse the 'Make in India initiative', should have a good supplier from where they could import the product by prioritizing the product quality
In the Age of Sensory Overload, How Can Brands Define Their Identity?
It is important, more than ever, for brands to look beyond the vanilla branding tactics and focus on brand ideals and genuineness with customers
Going Out of Style? Revamp Your Brand With This Marketing Strategy.
You can use these three tactics to revitalize your brand's relevancy through experiential marketing.
Remember Slice Soda? It's Back -- But Very Different.
Why these entrepreneurs bet on nostalgia for the old soda brand.
#2 on the Franchise 500: How Dunkin' Continues To Thrive
Even with a forward looking rebrand to just Dunkin', the #2 company on our Franchise 500 list knows its soul.
#5 on the Franchise 500: The UPS Store Gets a Consumer-Friendly Makeover
The #5 company on our Franchise 500 list fights off old-age with constant reinvention.
This Snack Brand Multiplied Its Revenues by a Factor of 10 in Just 3 Years
The entrepreneur behind Hail Merry thought the brand had stopped growing, but then she made some big changes.
4 Ways to Know When It's Time to Rebrand Your Business
Even the most incredible rebrand is wasted if you never actually launch it.
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.
To Embrace New Scaled India, IDG Ventures India Rebrands to Chiratae Ventures
In a bid to strengthen its presence, Myntra's early investor IDG India has re-branded to Chiratae Ventures