Rebranding: Page 10
Thinking of Rebranding? Look to These Larger Companies to Do It Right.
Entrepreneurs from any size business can learn a great deal from the successful rebranding campaigns of larger organizations.
Apple Faces a Big Dilemma If It Wants to Become a Services Business
In its current form, Apple is in no way equipped to get in the notoriously tricky enterprise-services game.
4 Ways to Survive Your Company's Rebrand
When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.
What Prince Can Teach All Companies About Rebranding
The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
The How-To: Rebranding Your Business
Refining can and should also be a strategically led endeavor, and reach into the realms of tone of voice, vision, mission, values and other non-visual elements too- not just the tangible touch-points.
GE Makes Its Own Hot Sauce to Attract Millennial Engineers
General Electric has teamed up with Thrillist to combine science and food trends in its latest scheme to attract up-and-coming talent.
Here Comes the Brand: How Company Rebranding Is (Sort of) Like a Wedding
When undergoing a rebranding process, make sure you prepare for the long haul and keep your customers happy.
Coke Zero Is Being Renamed in the U.K. Because People Don't Know It's Sugar-Free
The new marketing push will cost more than $14 million.
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
By changing fonts, colors and designs, these very different companies all got a new chance at success.
Don't Let Your Rebranding Destroy Your SEO
The trick is to make sure the search engines crawling your website have the chance to catch up.
Time for a New Set of Wheels? 4 Steps to Giving Your Brand a Facelift.
Sometimes, it's smart to do a complete overhaul to tell a powerful story of a company's growth.
The Ultimate Rebranding Checklist for Entrepreneurs
Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
Volkswagen Faces the Most Onerous Rebranding Challenge In History, Again
A nice apology letter from VW gives some clues just how badly they screwed up.
Don't Brand for Now, Brand For 'Then'
Brand your success point, not your success journey. But, first, know the difference.
It's Official: Pictures of Totally Naked Women Will No Longer Appear in Playboy
People won't be lying when they say 'I read it for the articles,' if they read it at all.