Seniors: Page 2
5 Ways New Companies Are Capturing the Growing Senior Market
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
These 50 Icons Prove You Can Achieve Greatness at Any Age
How hard you work has much more to do with success than how many years old you are.
Is 60 The New 40? Indian Seniors Are Greying Great
Indian Seniors are not just greying; they are greying great. Is the market ready for their demands?
There Are More Older Americans in the Workforce Than Ever Before, Pew Says
Instead of enjoying retirement, Americans 65 and older are increasingly participating in the labor force.
This $100 Lifelike Robotic Companion Cat Is a Toy Made for Seniors
It's the first in Hasbro's line of 'companion' pets for the elderly.
Why This Man Went From VP to Franchisee
Pat Abernathey believed the Caring Senior Service model so much, he went from the vice president of franchise development to running a franchise himself.
This 100-Year-Old Woman Works 11-Hour Days and Says She Wouldn't Have It Any Other Way
Talk about work ethic: Felimina Rotundo says she likes working because it 'gives her something to do.'
In With the Old: Mobile Marketing for Seniors
With more seniors owning mobile devices and using social media, brands need to step up their mobile-marketing game.
4 Tips on Building Tech Products for Boomers
With senior-tech now a mainstay at the Consumer Electronics Show and spending such products is expected to more than double between 2013 and 2018, entrepreneurs need to ensure their technology addresses this market.
The Brilliant Software That's Turning Grandma's TV Into a Caregiving Tool
A TV-based caregiving platform keeps the elderly in touch
5 Ways to Improve Customer Service for Seniors
Tailoring your customer support to seniors' unique needs will help you build customer loyalty and position your business for success as the demographic continues to grow and change.
Meet the 91-Year-Old Who Is Finally Living Her Dream as a Tech Designer in Silicon Valley
The team at IDEO, an innovation and design firm, is inspired by Barbara Beskind's unique perspective and enthused by her resolve.
This Standalone Smartwatch Is Designed for Both Children and Senior Citizens
With child-tracking capabilities and a 911 emergency feature, the Burg 31 doesn't need to be tethered to a mobile device in order to place calls or send texts.
The 10 Types of Franchises to Watch in 2015
These are the franchises you'll be talking about next year, from children's enrichment companies to pizza companies and more.
How I Grew My Wheelchair Ramp Company Into a Franchise
Julian Gordon left the construction industry to start Amramp, a successful franchise aimed to help the elderly and disabled.