Seniors: Page 3

Innovation

Study Trends to Guide Your Innovation Efforts

Keep your finger on the pulse of four key waves driving new product development.

Franchise

Franchise Players: Changing Careers to Provide Compassionate Caregiving

After her father's death, Jane Daume was inspired to become a franchisee for an in-home care business for seniors.

Health & Wellness

This New Genetics Startup Wants to Make '100' the New '60'

Craig Venter, best known for being one of the first people to sequence the human genome, launched a new company Tuesday that will focus on how we can live longer and healthier lives.

Franchise

The Top 5 Franchise Industries to Watch

The companies in our Franchise 500 are showing dramatic gains. Here are the sectors that are leading the charge.

Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.

Business Ideas

How Rest Assured Is Filling a Niche in the Senior-Care Market

This Lafayette, Ind.-based company lets seniors and their families know that someone has their backs. Plus, other game-changers meeting the needs of older consumers.