Social Media Metrics: Page 3

Social Media

Who Are LinkedIn Content Creators?

Unlike other platforms, LinkedIn does not have a notable video or visual element, and the features they have taken from other social media sites have been discontinued.

Social Media

8 Questions That'll Tell You If You Should Use Social Media or Not

For entrepreneurs, there are advantages and disadvantages to using social media for business.

Marketing

Marketing Goes Mobile: The Secret To Successfully Connecting With Consumers

Brand marketing is no longer about getting your logo in front of as many eyeballs as possible. It's about making a connection with consumers. Brands can achieve this by showing personality and creating memorable moments that will grab people's attention.

Social Media

Is Paying for 'Likes' and 'Followers' for Your Social Media Posts Worth it? Think Again!

You may spend a huge amount of money to buy likes and followers for your social media posts and pages but while that may appear impressive, the lack of genuine interaction or feedback means that the investment has not been the right decision

Social Media

The Use and Consequences of Emotions in Social Media Campaigns

Utilization of emotions in social media campaigns is definitely a fool proof way to get started

Social Media

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

Marketing

5 Reasons Machine Learning Is the Future of Marketing

Today's smarter business systems generally mean smarter, and more profitable, companies.

Social Media

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.

Social Media

How Much Should You Really Be Spending on Influencer Marketing?

Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

Marketing

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

Social Media

There Is a Best Time to Publish on Social Media and You Can Determine When It Is

You work hard to post good content. Don't let it be overlooked because of poor timing.

Social Media

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

Social Media

What I Learned From My First Twitter Chat

It's fast and fun but like nothing you've experienced, so you better prepare.

Social Media

Build Your Social 'Net Worth' To Power Future Of Social Networking

What makes Social Networthing such an intriguing concept is that nearly anyone who is active on the internet can monetize their online presence.

News and Trends

Decoding Online Reviews: Truth Versus Hype

It's quite possible that the star rating has not been perfect, but the fallout illustrates the fact that people miss that one elusive element - nuance.