Super Bowl

Business News

These 5 Brands Had Super Bowl Parties that Cost Almost as Much as Buying a 30-Second Commercial During the Big Game

We went to Las Vegas for Super Bowl weekend to see what the big brands were up to — and it did not disappoint.

Consultoría

Estas son las 3 lecciones sobre el liderazgo bajo presión que nos dejó el estallido de Travis Kelce en el Super Bowl

He aquí la razón por la cual Andy Reid no le gritó de regreso Travis Kelce, y por qué fue un momento importante para el liderazgo.

Leadership

Travis Kelce's Sideline Outburst Taught Us 3 Important Lessons About Leadership Under Pressure

Here's why Andy Reid didn't yell back at Travis Kelce during their tense moment on the sideline — and why it was an important moment for leaders everywhere.

Branding

Why the National Football League Is a Leader in Social and Corporate Impact

Along with enjoying its highest ever viewership ratings, the NFL has evolved into a pioneering force for social change and corporate impact.

Business News

Paramount Is Laying Off Hundreds of Employees Just Days After 'Blockbuster' Super Bowl LVIII Success

Roughly 800 employees will be terminated across the media conglomerate's networks.

Franchise

Ben Affleck and Jennifer Lopez Get Help From 'The DunKings' — Tom Brady and Matt Damon — in Dunkin's Super Bowl Ad. Watch It Here.

This year's campaign marks the brand's second Super Bowl ad and a new chapter in the "Dunkin' Cinematic Universe," which began last year when Dunkin' celebrated its number one fan, Ben Affleck, by featuring him working in a Dunkin' drive-thru in its first-ever Super Bowl ad.

Marketing

Why Super Bowl Commercials Are the Ultimate Marketing Play

By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.

Noticias

Esto es lo que cuestan los boletos para el Super Bowl LVIII

Las entradas para la edición de este año del gran partido son las más caras de todos los tiempos.

Noticias

Esto es lo que Lionel Messi cobró por aparecer en un spot en el medio tiempo del Super Bowl

La estrella del Inter de Miami estará presente en el evento deportivo más visto en los Estados Unidos.

Noticias

¡Una cosa de locos! Esto se pagó por un jersey usado de Patrick Mahomes

El mariscal de campo de los Kansas City Chiefs se ha convertido en el rostro de la NFL en los últimos años.

Noticias

¿Cuánto pagaron las marcas por un comercial de 30 segundos en el Super Bowl LVIII?

De acuerdo con reportes, en noviembre de 2023 CBS ya tenía vendidos todos los espacios publicitarios para el evento.

Money & Finance

This Former Statistics Professor Has Made Over $1 Million 'Investing' in Sports. These Are the 2 Tactics He's Using to Bet on the Super Bowl.

"To me, this is like Christmas," David Beaudoin says of the national sporting event. "This is the most lucrative day of the year."

Business News

Bud Light Leans on Humor, Wants to Bring 'Irreverence Back' With New Super Bowl Commercial: Watch

The 60-second spot called "Easy Night Out" will play during Sunday's big game and is meant to win back the company's core customers.

Growing a Business

4 Ways Small Business Owners Can Capitalize on Big Events

Here are four strategies small business owners can use to capitalize on major events like the Super Bowl.