Target Markets: Page 4

Growth Strategies

HARMAN India: Making Waves In Car-Infotainment Space

With a workforce of 8,600 people, the India wing forms the largest employee base for HARMAN.

Fundraising

Is Crowdfunding Right for You? Answer These 7 Questions to Find Out.

Less than a third of crowdfunding campaigns reach their financial goals. Will yours be one of them?

Marketing

Fuel Your Business by Answering These Two Questions

You can't be all things to all people. Find your niche.

Marketing

5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.

Growing a Business

3 Reasons You Should Be Hanging Out With Your Target Audience

In the long run, knowing your audience will be highly beneficial to your business.

Marketing

3 Secrets to Finding High-Growth Consumer Groups

The consumers who can drive high growth are right in front of marketers who seem unable to see them.

Marketing

'Fun For The Whole Family' Does Not Exist in Marketing

Focus and pick one or two attributes where your brand can really excel. Don't try to be "all of the above."

Growth Strategies

Why Segmenting your Target Audience Is Essential

The right form of segmentation should emphasize on a qualitative basis and not just numerical recordings

Business News

All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective

Industry leaders encourage constructing buyer personas. Here's what you need to know about them.

Marketing

You'll Never Get New Customers If You Don't Target New Markets

Here are seven ways to broaden your business reach.

Marketing

Di-Mystifying Effective Branding For Startups

What words define your business best.

Growth Strategies

Selling to the Niche Market? Get These Strategies Right

Here are five rules to mind while selling something that is for a chosen few.

Data & Recovery

4 Ways a 'Data-Driven' Approach Anticipates Buyer Behavior

Aren't you glad we don't have to rely solely on focus groups and surveys anymore?

Marketing

10 Ways to Learn About Your Target Audience

Who are these people? Be sure to challenge your own assumptions.

Marketing

10 Tips for Creating Marketing Messages that Work

Add these tools to your marketing utility belt.