Target Markets: Page 5

Starting a Business

Don't Be Afraid to Be the Biggest Fish Splashing Around in the Smallest Pond

Lots of markets are crowded. You're more likely to thrive in the one that's not.

Social Media

How to Reach Your Target Market on Facebook

These tips, from direct response experts, will help you find the prospects you've been seeking so you can begin selling.

Marketing

Why Your Target Market Is Not, That's Right, Not Important

Instead, zero in on "the profitable niche."

Marketing

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?

Marketing

How Podcasts Can Attract Leads and Drive Sales

Here's what you need to know to create podcasts that stand out from the crowd and attract your target audience.

Starting a Business

The 7 Elements of a Strong Business Model

Envisioning the many moving parts of a functioning business is the first step to success.

Marketing

The 4 Pillars of Stellar Video Marketing

Online video is now a must-have part of your marketing strategy. Find out how to win in a world gone video.

Marketing

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.

Starting a Business

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.

Growing a Business

How to Cheer on Your Competitors While Aiming to Win

While you'll never bear hug your competition, don't lose perspective of the important role they play in building your business.

Starting a Business

The 3 Steps to Building a Winning Brand Strategy

Creating a brand strategy doesn't have to be complicated. Here's where to start.

Starting a Business

4 Ways to Find Your First Customer

Build your web page, button hole strangers, offer deep discounts, whatever it takes to make that first sale is worth doing.

Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.

Business Plans

Who Is the Target Audience for Your Business Plan? Hint: More People Than You Think.

It's not just investors or bankers who'll want to see your plan.

Starting a Business

Starting a Business? 4 Ways to Research Your Potential Customer.

Here's the lowdown on how to talk to your target market and find out if there's enough opportunity available to start a business.