Target Markets: Page 6
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Aim Directly at Your Target Market to Land New Clients
Try these six ways to keep tabs on current customers and score additional ones.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
4 Pieces of Bad Startup Advice That You Should Ignore
Investors will not be impressed if you attempt to pursue these unfounded bits of guidance.
3 Steps to Determine Product-Market Fit
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
The Small-Business Market Could Be Your Golden Ticket to Success
While the consumer and enterprise markets, get all the attention, look to create solutions for the biggest segment of employers in the U.S.
6 Not-So-Obvious Places to Find Your Target Market
Your ideal customers are out there waiting for you. Here's how to find them.
This Tool Promises to Find the Best Location for Your Business
Piinpoint helps businesses choose where to open based on facts, not just intuition.
8 Ways to Make Your Marketing Message Stand Out
Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
3 Devices to Aid in Getting Your Bearings En Route to a New Venture
An entrepreneur's flexibility is critical in exploring and learning from markets outside the comfort zone.
6 Key Factors in Scoring a $1 Billion Valuation for Your Startup
The team and the market were ranked as most important keys, according to representatives of six companies that made it.
Innovators, Watch Out for These Invention Killers
Don't be caught off-kilter by unexpected roadblocks and setbacks. Acquaint yourself with these keys for ushering new products into the marketplace.
Operating in a Crowded Market? Here's How to Shine.
Focus on these six ways to ensure that your new company will distinguish itself.
8 Ways Retailers Should Target Smartphone Users
Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
Why Barilla's CEO Has Demographics Working Against Him
Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.