Targeted Advertising: Page 3
Why Every Business Needs to at Least Consider Google Targeted Ads
Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
Why Google's New Beacon Platform Is a Threat to Apple's iBeacon
While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
9 Ways to Meet and Understand Your Audience
Have you had a close encounter with the people buying your product?
9 Ways to Advertise on LinkedIn
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
How to Maximize Your LinkedIn Profile to Find Potential Customers
If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Everything Business Owners Need to Know About Beacons
Find out what beacons are, how they work, what they cost and more.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
What Digital Ad Agencies Need to Navigate the Future
In the fast-moving world of online marketing, change is the only constant.
How to Get to the Top of LinkedIn's Search Results
Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
The 4 Digital Trends That Are Reshaping Advertising
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Use Facebook Custom Audiences to Increase Your Sales
The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
5 Tech Tools that Help Businesses Compete With the Big Guys
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
The Science of Building Buyer Personas (Infographic)
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.