Targeted Advertising: Page 4
Facebook Updates Its Privacy Policy, But Does That Mean Anything?
Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.
Check Out How TheFaceBook Pitched Advertisers Back When It Was Still a Tiny College Network
#nostalgia
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
Why the Deal Between Publicis and Facebook Is a Very Big One
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads
The company said it will soon make similar changes for all Google Apps customers.
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
The Rise of 'Nudge' Advertising
With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Fast Facts on Apple's Recent Buying Spree
Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.