Unique Selling Proposition
This Startup Is Reinventing the Yellow School Bus. Here's Its Playbook for Winning Over the Hardest Customers (Like Public Schools).
Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
This Digital Media Expert Shares His 6 Pillars of Brand Loyalty That Will Work For Any Business
Despite how crucial it is to growth and success, too many entrepreneurs find it challenging to forge strong customer relationships. Here are strategies that work.
7 Preparation Essentials for Selling a Business
Even if you're not ready to cash out of an enterprise just yet, there are a number of advantages in always being ready.
Expert-Backed Strategies for Increasing Your Company's Online Visibility
It's never been more vital to make a meaningful online impact: An expert in the field shares powerful methods of nailing it.
6 Secrets to Sales Success Hidden in a Girl Scout Cookie
Those little entrepreneurs have been on to something for decades. Apply these sweet lessons to your business.
How to Build Brand Awareness and Loyalty
There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.
What Makes These 9 Emerging and Thriving Franchises Unique?
A glimpse at what makes some of the best new and emerging franchises stand out and thrive in their industries.
The Importance of Building Personas for Your Business
Personas are crucial to maximize the effectiveness of your marketing budget. Find out how exactly they can help your business and why you should take the time to build them.
The 3 Questions You Must Answer to Make Your Brand Stand Out
In today's competitive markets, brands need to stand out to avoid a price war and a race to the bottom. Your uniqueness is there; you just have to find it. Here's how.
5 Easy Tricks That Can Help SMEs Enhance Sales
A good businessman is one who keeps a regular track of sales and looks for ways to enhance them..
3 Insanely Easy Ways to Double Your Sales
It's easier to double sales by doubling the amount of an average sale than to double the number of those closed.
A Rant Could Be Your Best Sales Pitch
An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
How to Convince Customers to Buy From You and Not the Competition
Is your unique selling proposition strong enough to make your customers sit up and take notice? If not, these tips will help you create one that is.
How to Create a Positioning Statement That Stands Out
Find out how to position your business in order to gain an edge with your prospects.
5 Ways to Determine Your Authentic Claim to Fame
Your elevator pitch summarizes what you're selling. Now summarize your achievements so people have the confidence to buy from you.