Viral Marketing
Trendy or Timeless — Which Is Best to Grow Your Business?
Everyone wants a viral moment, but it's only temporary. Memorable brands harness ephemeral trends to resonate beyond the moment.
At 23, She Started a Side Hustle for 'Quick Money.' Now the Business Brings in More Than $1 Million a Month — and Boasts Celebrity Fans.
Katherine Watercutter, now founder and CEO of activewear brand Gold Hinge, was working as a sales representative in Indiana when she decided to earn some extra cash.
This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But 'Steering the Cult' Can Be 'a Little Scary'
Sophie Hinchliffe's social media influence transformed The Pink Stuff from little-known cleaning paste to household name.
From Zero to Viral — 4 Marketing Campaigns That Shook the Web in 30 Days
In the digital whirlwind, only a few campaigns rise above. Here are four campaigns that define viral success.
What to Look For When Hiring a Digital Marketing Account Manager
Your digital marketing account manager could make or break your relationship with your agency. This article reviews tips on fostering and maintaining a partnership that is a win/win for everyone.
Want To Go Viral? Create Something That Evokes This Feeling
You know it when you see it, and you don't have to be a comedic genius to make it work for you.
How To Create Viral Short-Form Video Content in Less Than 30 Minutes Per Week
No time for video content? Here are three strategies to create 10+ pieces of short video content.
¿De dónde salió la tendencia de lanzar al escenario peluches del Dr. Simi en los conciertos de artistas extranjeros en México?
Lo que empezó como un acto aislado se ha convertido en una tradición con la que los artistas se sienten honrados durante sus presentaciones en vivo.
11 Supernatural Ways 'Stranger Things' Has Turned Marketing Upside Down
The Netflix show has managed to engage audiences far beyond their TV screens.
How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits
Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.
Here's What Video Marketers Can Learn From Lil Nas X
Lil Nas X's rise to fame is backed by his understanding of the internet's attention economy.
After Going Viral, a Reporter Misrepresented Me in an Article. Here's What I Learned.
Not all publicity is good publicity.
The 'Nicest Taco Bell in the World' Is Exploding on TikTok, as People Marvel at the Beachfront Views and Boozy Drinks
The restaurant went viral this week, with 1.4 million people watching a travel influencer's tour of the Pacifica location.
Why It's Smart to Focus on Strategic Growth Instead of Going Viral
Sure, seeing your stories and videos go viral is exciting, but it's not a long-term solution.
Meet the Man Behind Burger King's and Popeyes' Viral Marketing Campaigns
Fernando Machado turned the fast-food giants into buzzy, relevant, always-on-point brands. Here's how.