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Alex Malouf
Bio
Riyadh-based Alex Malouf is a marketing communications executive and expert who has spent the last two decades in the Middle East. A journalist by training, and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations, and marketing. He has led communications for multinationals in the digital, electric mobility, energy, sustainability, technology, and fast-moving consumer goods space, while also advising ministers and entities in the Gulf's government sector.
An entrepreneur in his own right (along with his wife, Alex founded the first business-to-business magazines in Saudi Arabia), Alex’s experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital/social media. When he’s not putting pen to paper, Alex can be found advocating for the region’s media and public relations industry as the best way to tell the region's story and build national brands.
Latest
Why You Need To Follow The Goldilocks Rule When It Comes To Building Your Personal Brand
When it comes to creating content, be yourself. You don't need to post an Oscar-winning performance.
If The Middle East's Entrepreneurs Are To Succeed, They Need The Long-Term Support Of The Region's Policymakers
If we're going to rebuild economies, the foundations are going to be the hundreds of thousands of SMEs across the region. And we deserve better policymaking if we are going to succeed.
A Note For The Naysayers: Remote Working Is Here To Stay, And We Have To Adapt
Whatever you want to imagine, the truth is that remote working is here to stay. And those that understand this will have an edge over those who don't.
Silver Linings: What SMEs In Dubai (Potentially) Stand To Gain From The COVID-19 Crisis
Looking beyond the summer, I'm hoping that we are going to see drastic changes to how we work, how we get paid, and a reduction in bureaucracy that will benefit everyone.
It's Time To Shake Things Up In The UAE's Banking Sector
A first-hand account of having to deal with banks as an entrepreneur in the UAE
Make Yourself Heard: Four Communications Tips For Entrepreneurs In 2019
The good news about communicating with your customers is that you don't need big budgets to do that.
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