Jeff Elgin
Bio
Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.
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Latest
The Anatomy Of A Franchise Disclosure Document
Here's a break down your most tedious -- and valuable -- franchise research tool so you understand the ins and outs before signing.
8 Traits of Successful Franchisees
Thinking about buying a franchise? It's not for everyone. Columnist Jeff Elgin says these personality types are most likely to succeed.
Successful in Pizza? How About Oil Changes
These days, franchisees looking to expand are trying their luck with other brands. Here are three tips for those who want to diversify.
The Danger of Being Franchisee No. 1
Sure, it's a thrill to get in on the ground floor of a hot new concept. But it's risky to invest in an unproven business model. Here are questions to ask.
Help! My Franchise Is Failing
If your business hits a rough patch, you should be able to turn to your franchisor for assistance. Here's what you can expect to receive.
Friendly's Bankruptcy: A Lesson for Any Franchisee
Our franchise columnist looks at what happens to any franchise operator when a parent company files for bankruptcy protection.
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