Latest from Entrepreneur Middle East: Page-2

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Science & Technology

How AI-Driven Knowledge Can Build a Smarter Culture in Your Organization

AI is changing the way we share knowledge and reducing gaps that hinder collaboration and productivity. Many questions have been raised about the impact full AI integration will have on team culture. For me, it represents empowerment and an opportunity to create a continuous learning environment.

Growing a Business

Obsessing Over Your Product Can Hurt Your Business — Here's What You Need to Focus on to Fuel Sustainable Growth

Forget about perfecting your product. Here's how sales-led startups thrive in any market.

Employee Experience & Recruiting

Avoid Costly Hiring Mistakes by Spotting These Employee Warning Signs

Hiring is an art, not a science — especially today, with computer-generated résumés, an extremely diverse candidate pool, and decreasing employee loyalty. Here are some tips for how to zero in on the right applicants, with equal parts caution and consideration.

Business News

Campbell's Shareholders Approve Ditching 'Soup' From the Company Name. Here's Why.

The name change is "subtle-yet-important," says Campbell's CEO.

Business Solutions

Unlike Adobe, This Lifetime PDF Tool Only Charges You Once

Plus, you can use it on desktop and mobile devices.

Starting a Business

Are You Thinking Like a Founder? 4 Principles Every Successful Team Should Follow

Starting a business isn't just about launching products — it's about building a driven team and a mindset that keeps you moving forward. Here are four principles to help founders and their teams grow and succeed, no matter the challenges.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business News

SpaceX Sent a Toy Banana Into Space. Now You Can Buy One — But Not in Time for the Holidays.

Starship's sixth test flight carried a payload, a fake banana, as a zero-gravity indicator.

Business News

'Will They Know Not to Do Their Business on the Pool Deck?' First Cruise Line Voyage for Dogs Is Announced.

Four-legged vacationers will be able to hop aboard a new dog-friendly cruise next year.

Business News

Target Results Are Not a Retail Bellwether: Why the Dip Is a Buy

Target had a weak quarter and reduced its guidance, sending shares to seek stronger support levels. The time to buy it is now, with shares down more than 20%.

Marketing

Your Competitors Are Using This Secret Weapon to Stay Ahead — Are You?

Here's why email marketing is still the secret weapon for driving massive conversions.

Living

How a Deck of Tarot Cards Became Central to My Business Decisions

Pulling a tarot card offers something real and tangible.