How Annamalai is Solving the Problem of Mobility Government believes Annamalai has given a lot attention to software services but lacked in product and manufacturing

By Sandeep Soni

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Whatever you do, be different! That was the advice my mother gave me and I can't think of a better advice for an entrepreneur. "If you are different, you'll standout" -Anita Roddick

Entrepreneur brings lives of 23 women achievers between its cover to celebrate womanhood

Coimbatore-based Annamalai is already into her fourth venture with Ampere Vehicles – manufacturer of battery operated electric vehicles that include cycles, two and three wheelers and even customized ones.

What Annamalai believes she is doing is creating a mindful of consumerisms. She explains, "People still have the "petrol mindset'. Creating mindful consumerism takes time. I see my customers understand this thought and contributing to the environment." A software engineer, Annamalai came into manufacturing consciously. Government believes she has given a lot attention to software services but lacked in product and manufacturing.

"In tier two and three towns, the biggest problems for people is mobility. We have found that these are the markets that are not penetrated," she adds. The challenging opportunity for her has been to make a case in point for adoption of electric vehicles, for e.g. electric vehicles, she says, are cheaper than bus fare. The company backed by Ratan Tata, currently has two plants in Coimbatore and is working on app-based smart electric vehicles that it aims to launch in next two-three years.

(To know more about these women entrepreneurs, subscribe here)

Sandeep Soni

Former Features Editor

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

NeoSapien Secures INR 80 Lakhs on Shark Tank India 4 for AI Wearable

Founded in 2024 by Dhananjay Yadav and Aryan Yadav, NeoSapien aims to integrate AI into daily life through its wearable technology

News and Trends

Accel Fuels Sarla Aviation's Flying Taxi Ambitions with USD 10 Mn Investment

Angel investors, including Binny Bansal (Flipkart co-founder), Nikhil Kamath (Zerodha co-founder), and Sriharsha Majety (Swiggy co-founder), also participated in the round.

News and Trends

Recur Club Announces Credit Offerings for Startups Beyond Series A and SMEs

In FY 24–25, the platform also plans to deploy an additional INR 2000 crores through its Recur Swift program for startups.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.